We’re proud to say that we’re super-picky. Our extensive, months-long selection process means everything that arrives at your doorstep has been meticulously formulated for quality.Our search begins in Korea.We examine every ingredient list for quality that doesn’t cut corners, and we always seek out gentle, natural formulations. If we don’t like what we see and feel,the item doesn’t make it to our lab for the end product.
We test everything ourselves. Our staff and our founder, personally test every product across metrics including packaging, texture, scent, user experience – and results! This process takes a minimum of 4-8 weeks. We take these products home and use them daily, to make sure that our initial analysis also stands the test of time. We also collect reviews from volunteers whom we offer free samples to test on.